The Dawn of RAWR...
One cloud covered summer, several years ago, an idea was conceived in a kitchen in Cambridge to find the yummiest raw chocolate the world has ever tasted. We searched far and wide for a flavour to tickle our tastebuds without naughty sugars and additives, but alas, could not find what we looked for.
Disappointed, we returned to our kitchen and an idea was born. Let’s make our own!
We set about the task with an industrious madness, experimenting with this flavour and that, throwing together concoctions that would fizz, pop, melt and sometimes explode (yes that happens).
Many a night was spent up covered in chocolate, and still, we hadn’t found our holy grail of confection. This alchemy was something new and different but like anyone with a dream, we didn’t give up.
Then one Sunday evening, when our walls were thick with chocolate and our eyes drooped from sleepless nights, something beautiful happened. The first Rawr chocolate bar was born and with it, that perfect flavour we had been searching for.
Such a miracle could not be kept to ourselves, so we took Rawr to market (literally, to the Cambridge market). Chocolate lovers flocked in their droves to witness this raw miracle. They had all been searching for the same thing: a healthier way to enjoy their favourite delight, a sophisticated treat for their dinner table and something exciting in their handbag.
Our fans have one thing in common: they care about their health, yet love treating themselves to the good things in life.
As our popularity grew, new flavours were born. Goji berry and vanilla is the decadent member of the family while our Zest Bar has wings of its own! With a flavour for every palate and a commitment to well-being, our Rawr bars fulfilled their purpose of spreading raw joy in the world.
As for us? We did what we set out to, but the journey had just begun.